Ten million users signed up for Meta's newly launched Threads app in its first seven hours, the company's chief Mark Zuckerberg says.
He pitched the app as a "friendly" rival to Twitter, which was bought by Elon Musk in October.
Experts say Threads could attract Twitter users unhappy with recent changes to the platform.
Mark Zuckerberg posted his first tweet in more than a decade, a playful jab at Elon Musk on the day the Meta Platforms Inc. founder rolled out a much-anticipated Twitter substitute.
Meta’s Instagram officially unveiled Threads Wednesday, considered the most potent threat yet to the struggling social media service Musk owns. Hours later, Zuckerberg tweeted a photo of identical Spider-Men facing off.
